Thompson's "Fireside Chats" Leadership

Pundits, radio hosts, and bloggers are working feverishly to identify every conceivable comparison between undeclared (but clearly fundraising and campaigning) presidential candidate Fred Thompson and the most revered conservative in modern memory, Ronald Reagan. They point out several traits Thompson appears to share with Reagan: a successful acting career; a commanding personal presence; possession of plain, articulate speaking skills; and a deftness with handling the media. While it may be unfair to compare any candidate to the larger-than-life legacy of Reagan, many conservatives go to great lengths to insist that Thompson, perhaps more so than any other candidate (except perhaps the likewise undeclared Newt Gingrich), could carry the Reagan mantle to victory in 2008. Yet perhaps Thompson supporters are missing another important comparison they could and should be making: Thompson bears similarities to Reagan and to Franklin D. Roosevelt. Whomever conservatives choose to nominate in 2008 must concern himself with carrying the dual mantles of Reagan and FDR.

Why is the mantle of FDR important for a conservative candidate in 2008? Stated simply, FDR led America through the Great Depression and World War II by talking directly to the people and explaining the challenges facing the nation and what Americans could do to overcome them in terms they could understand. He did not do this by depending on newspaper reporters to be objective and inform the people of his policies and decisions on his behalf. He did not rely on the entrenched media figures of his era to make his case for him or put media spin on current events. FDR instinctively understood that a president leads best by making direct appeals to his countrymen or if not appeals, at least informing them of current events from his perspective rather than passing through any political correctness filters. FDR’s famous Fireside Chats, thirty direct broadcasts to the nation between 1933 and 1944, were a tremendous use of existing media to unite farmers and laborers enduring the Depression, to describe war in Europe and America’s neutrality, and to explain eventual American entry into the war and provide progress reports designed to promote continued sacrifice and commitment to victory.

As an example of the direct and simple appeal to citizens commonly found in the Fireside Chats, on December 9, 1941, FDR gave the following update on the aftermath of the Pearl Harbor attack (Chat #19):

We are now in this war. We are all in it -- all the way. Every single man, woman and child is a partner in the most tremendous undertaking of our American history. We must share together the bad news and the good news, the defeats and the victories -- the changing fortunes of war.

So far, the news has been all bad. We have suffered a serious setback in Hawaii. Our forces in the Philippines, which include the brave people of that Commonwealth, are taking punishment, but are defending themselves vigorously. The reports from Guam and Wake and Midway Islands are still confused, but we must be prepared for the announcement that all these three outposts have been seized.

A politician could not speak more plainly than FDR did on that occasion. Undoubtedly the honesty and simplicity of the message created trust and loyalty among his listeners, who in short order served under his leadership as Commander in Chief. Direct communication resulted in direct and vigorous involvement in the war effort. He minced no words. Things appeared bleak, and that bleakness would only be reversed by all out war and total victory.

Fred Thompson, more than any other conservative candidate to date (except perhaps Newt Gingrich), is utilizing today’s available media to communicate his ideas directly to Americans. People are not gathered together as families around the radio to hear these modern versions of the Fireside Chat, but they can subscribe to Thompson’s “chats”, which come in form of columns or news commentary, via email or read them through links on nearly every Internet news site. He covers a wide variety of topics, ranging from confronting Iran, to Israel’s remarkable patience under fire from Palestinians, to calling for the U.S. to renew the practice of broadcasting pro-democracy programming via radio and Internet directly into nations oppressed by totalitarian governments. FDR chatted with the American people in his broadcasts, and Thompson’s guest columns on National Review Online, Townhall.com, or the Wall Street Journal’s online OpinionJournal give readers the sense that he is speaking informally and directly to them. Like FDR and Reagan, Thompson has a knack for communicating in an endearing and sincere manner that is best experienced without media filters or punditry. Americans joke, only slightly facetiously, that current presidential addresses take 45 minutes but the pundits interpret or translate what the president meant to say for days afterward. Great communicators need no pundit interpreters.

For all his charisma and organizational skills, it is mind boggling that Mitt Romney, arguably the most articulate of the current GOP candidates, did not adopt Thompson’s media strategy. Thompson’s guest columns are brief, usually approximately one page at most. They appear regularly, and are met with great interest and broad readership on the conservative Internet sites. Romney has frequented radio talk shows and news channel studios, and has aggressively advertised in early primary states via television spots. Thompson has also done all of these except the TV spots. Romney’s official web site, however, only offers readers a skeleton glimpse of his policy positions. Writing guest columns for conservative blogs or Internet sites, as Thompson does, would increase his Internet presence and allow Romney to communicate directly with potential voters rather than relying on news channels to report accurately the substance of his ideas. All news organizations seem to have an agenda, and Romney should join Thompson in chatting directly with the American people on a regular basis through guest columns or posting and podcasting for established blogs.

It should be remembered that Reagan employed his own version of FDR’s Fireside Chats while serving as Governor of California. The popular appeal this type of communication generates with voters should not be underestimated. President Bush, though he has tried through televised speeches, has never resonated with the American people, except in the immediate aftermath of 9/11, when any president could have done so. As a direct result of the President’s lack of direct communication with the American people, he has relied on the MSM to broadcast his remarks, which are then diluted by mostly left leaning pundits or reporters and rendered virtually ineffective. His leadership in wartime has suffered, and the American people still have no idea what sacrifices and costs will be involved in a Global War on Terror except for ambiguous phrases like “it will be a long struggle,” or “we’re fighting them there so we won’t have to fight them here.” The Bush administration seems to have forgotten that Americans live in the golden years of the Information Age, a time when citizens demand detailed information and will get it somewhere else if they are not receiving it from the White House. Unfortunately, most of the sources they turn to are liberal and the truth of an issue becomes the ultimate victim. Lyndon Johnson and Richard Nixon were wartime presidents with poor communication skills and no practiced history of direct communication with Americans. As a result, neither successfully conducted the Vietnam War or convinced citizens that the war could and should be won. Bush faces the same fate, and future presidents must learn from his experience.

If Fred Thompson successfully runs for the presidency, he will already have an established loyal base of readers and a track record of direct communication with citizens. He would further possess the vehicle for making his case to the people in the event of any crisis, be it war, terrorism, natural or economic disasters, or simply a piece of proposed legislation, like immigration reform. Fred Thompson has, through his columns, laid the groundwork for effective future leadership, and his conversational communication compares favorably with former great communicators who have served as president. In the modern era of the 2008 election, an effective Commander in Chief must also be an accomplished “Communicator in Chief,” utilizing all available media to enlist citizens in just causes and rallying them to victory if conflicts arise. Fireside Chats worked for FDR and Reagan, and their modern equivalents, guest columns or blog posts, may prove decisive for whichever candidates use them most effectively.

Click here to view NRO’s archive of Thompson’s guest columns.

Technorati: Fred Thompson Ronald Reagan Mitt Romney Franklin Roosevelt Presidential Candidates Fireside Chats Campaign Strategy