The Romney Campaign's Baffling Mistake

For a man who has gone to great lengths to downplay the role of personal religious practice in the selection of an American president, 2008 GOP candidate Mitt Romney may have gotten what he deserved in his recent verbal exchange with Al Sharpton. By that I do not mean that Sharpton was right, or that his comments about Romney’s faith were not bigoted (they were). On the contrary, Sharpton insulted Romney and Romney’s faith in the same manner Sharpton insults nearly all faiths and ethnicities that differ from his narrow world view. Romney deserved the follow-up criticisms of his faith and subsequent media scrutiny because Romney demonstrated poor judgment by acknowledging and commenting on anything spoken by Al Sharpton in the first place. If the decision was made by a campaign advisor, Romney should start seeking new talent in a hurry. Romney and his team should have recognized Sharpton for the race and religious baiter that he is and not given it a second thought.

If Romney’s goal was to run for president on his substantial and impressive record in politics, business, and family life without having to pass a religious “litmus test,” he could not have chosen a worse course of action than publicly complaining about Sharpton's statements. This was a religious debate in New York City between a raving racist self-proclaimed “reverend” (Sharpton), and an avowed Atheist (Christopher Hitchens). If Romney intends to decry every disparaging remark made about his religion by anyone of prominence, he will ultimately spend far more time doing so in his campaign than describing his views and convincing voters he would make a good president.

What did Romney hope to accomplish by entangling himself in a religious tug of war with Sharpton? Why, if he did not want his religion to be a determining factor for voters, did he engage in religious discussions he knew would draw national attention? Some may argue that Romney was shrewd to allow himself to draw fire from a known bigot and an Atheist, as doing so would arouse the sympathy of religious conservatives (and it did, including Ralph Reed, who staunchly defended Romney on Hannity & Colmes last night). While this may seem a plausible explanation in the immediate aftermath of the incident and continuing verbal exchanges between Sharpton and Romney, it is more likely that this questionable decision will harm Romney’s campaign by making religion the defining issue, or at least the issue receiving the most media coverage.

Sharpton will not back down. He will never sincerely apologize. He will only continue to do what he has already done, which is to escalate his rhetoric against Romney’s faith by raising questions about his church’s restriction on blacks receiving the priesthood, which was discontinued in 1978. Simply by acknowledging Sharpton and commenting to the press, Romney opened himself to attacks publicized in the national media questioning whether his faith is truly Christian (which it clearly is) and whether it practiced discrimination (which it did not, if one accepts the LDS Church’s official declaration issued in 1978). Few will remember what Romney’s stances on terrorism and the economy are while the media focuses on his faith and its mysterious or misunderstood past, depending on one’s point of view.

Romney granted extensive media access to his family and addressed his religious views and the role of religion in his life in Hugh Hewitt’s book, A Mormon in the White House?: 10 Things Every American Should Know about Mitt Romney. As I read the book it seemed that Romney was hoping that Hewitt's work, written as it was by a popular radio host, blogger, and Evangelical, would satisfy national curiosity and answer any question as to whether a candidate’s faith should influence his perceived qualifications for the presidency. Instead of letting the book serve that purpose, aided by his low-profile responses to questions about his faith, Romney has now allowed others to frame the debate over his religion and he finds himself responding defensively. If the best defense is a good offense, then Romney made a tactical error by stepping into a defensive role in a national arena.

Romney would have been well served to do what most Americans do: ignore Sharpton’s vitriolic attention seeking. The "reverend" does not represent the beliefs and values of even a tiny fraction of African-Americans, and Romney could have further marginalized Sharpton by refusing to take his bait. Instead, Romney has now become the only GOP candidate who voters will mentally connect with Sharpton. In mudslinging, the innocent party is often splattered but needs not remain in range of further salvos or join his adversary in the mud. Romney can expect more attacks and will deserve them, not because they are fair, but because, like a matador, he could have side-stepped a perpetually charging Sharpton but chose instead to be gored.